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BritBox, the streaming service operated by ITV and the BBC, is expanding across the Nordic regions via a distribution partnership with C More.
The service will be available from early 2022 in Sweden, Finland and Denmark from C More and in Norway from TV2. The programming will be in English, with both English and local language subtitles available in each country. Pricing details will be revealed later.
With this expansion, BritBox will be available in eight countries. It is currently available in the U.S., U.K., Australia and South Africa.
The service specializes in British programming.
Reemah Sakaan, CEO, BritBox International, said: BritBox International has built a fast-growing subscriber base in North America, Australia, UK, and South Africa who are passionate and loyal British television viewers. We are delighted to be working with C More and this advancement into the Nordics marks our next step in global expansion, underlining our confidence in the ever-growing popularity of British programming and the distinctiveness of BritBox.”
Anna Chrona, head of commercial, C More, said: “British drama has been loved and appreciated in the Nordics for generations, and it is therefore a huge privilege to give our viewers this unique access to the great collection on BritBox. Through the partnership with BritBox we secure a substantial volume of content, including classic crime favourites and exclusive premieres of new BritBox originals for our customers to explore.”
Non C More customers will also be able to subscribe to BritBox directly.
Originals from BritBox include “Crime,” “The Beast Must Die,” “Magpie Murders” and “A Spy Among Friends.”
The service has ambitions of expanding to 25 countries.